Effective Business Card Design And Marketing

The humble business card is a cost effective and powerful marketing tool which every company large or small can use to help grow their business.

A good business card design that is commercially printed can project an image of quality and professionalism, which in turn creates trust and confidence in you and your company.

You should carry a few business cards with you wherever you go, as you never know when you might get talking to someone when you’re out, that expresses an interest in your products or services.

Your business card should, at the very least, let people know who you are, what you do, and how they can contact you; but there is also opportunity to add more than just your basic contact details. As a side note here; I have seen business card designs with a company name, name and contact details, but no indication of “what you do”, so if I was to look at the card a few weeks later, I might have easily forgotten what your business is, thus rendering your card useless. If your company name (or logo) does not clearly indicate what your business is about, then I would definitely add a short description under your company name to prevent any confusion.

If you have a website, then you should place the web address in a prominent position on your business card to encourage the recipient to check out your website and find out further information about your products or services.

Social networking on the internet is becoming more and more popular, and I can see this becoming another way to build useful business relationships, so if you are a member of one of the popular sites (for example, Facebook or LinkedIn) then you could include your contact name for these sites on your business card as well.

Most business cards are designed in landscape orientation, so to stand out, you could have yours designed in portrait format. You will need to be careful if you do choose portrait, as there are a couple of design issues which might affect this. Firstly, the shape and orientation of the logo: if your logo is quite long in shape, then its size will have to be reduced to fit in the shorter space of a portrait business card. This could reduce the impact and effectiveness of your logo. The second reason is; some business email addresses can be very long and because you can’t split them onto two lines, then the font size will have to be reduced to fit on the card, thus significantly reducing its readability.

As part of your company branding strategy, your business card (as well as other stationery) should stick to the same color scheme used in your company logo. This will help people recognise your business at a glance when they see your logo and colors on other marketing media, for example, on your website, advertising, brochure, vehicle livery, etc.

I would recommend you utilise the back of your business card because you can add more information which will help market your company more effectively. The cost of printing a double-sided business card is not too much more than a single-sided card these days, and is something you should consider.

There are a number of ideas you could use for the back of your business card:

  • A short list of services or products you sell.
  • Your company mission statement, tagline or description.
  • A small map of where you are located, if you have business premises.
  • A coupon for a discount or a number to enter on an ecommerce website to receive a discount.
  • Offer something for free, such as, an ebook with useful articles about your products or services – include a website address where you can download it from.
  • If you are a photographer, illustrator or artist, then you could use a photograph with a sample of your work.

To conclude, your business card design could be more effective at marketing your business if you use some of these ideas or you could even think of your own creative ways to help market your company using the humble business card.

Article Marketing For Your Business – How To Use Article Writing and Marketing To Attract Clients

Marketing for your business with articles will get you highly responsive and targeted leads. There is no cost involved, so you just invest your time and the pay-off can happen very quickly. Here are 7 ways to write articles that will increase your business, both online and offline.

  • Write short articles, from two hundred fifty to three hundred fifty words in length, that discuss what your product or service can do for the reader.
  • Teach or share a point in your article so that your readers will learn something that will help them in the future.
  • Present the information in your article in a clear and concise way so that it is easy to understand.
  • Leave the reader wanting more. This means that you will end the article before you have given a final conclusion to the problem or situation you are discussing.
  • Have a clear call to action in your resource box. Tell your readers exactly what you want them to do after they have read your article.
  • Spend time on keyword research so that you can maximize the benefits of each article you write. Choose two or three keywords or keyword phrases to focus on so that you can attract people who are searching for your product or service.
  • Write as many articles as you can. Every article you write will work like a robot for you every minute of every day to bring you leads, prospects, and clients for your business for years to come.

Follow these 7 tips and you will have visitors to your website or blog and your business will build very quickly. The more articles you write, the more you will know how to focus on the exact people you are trying to attract into your business.

A Home Based Business and Your Comfort Zone

Most people at one time or another, consider starting their own home based business. This may be a network marketing deal, an online internet business, an eBay store, affiliate marketing, etc, etc. Chose your own hours, work in your pyjamas! You may indeed wear your pyjamas and chose your hours, but if you are going to have a successful home based business, you will put more hours in than you ever imagined. Although you will work many more hours, it will not seem that way, because now you are the boss and this is YOUR business.

However, there are still many people who have the opportunity on their lap, but do not start their own home-based business. Comfort zone is one of the biggest reasons, we get in a routine, we moan about the lack of time and money we have in our lives, then when an opportunity appears, we run and hide! Why?

With the classic JOB (Just Over Broke), we know how much we are going to earn, we know what’s going to happen tomorrow and the day after and more importantly, we know what we are doing. We have our routine, we know what time we clock in, we know what time we clock out, we know what time tea break is and we know when our holidays are. So that’s why we carry on doing the job for 45 years, oh yes, the same job we have hated for 45 years, then when we retire, we have a great party, go home and die! Well, NOT ME.

Common people, there are so many opportunities out there, pick one, obviously look around first, but you can get in an internet business opportunity real cheap, the good ones will have full training and support, which should include a blue print for success.

Grab an opportunity, study their system, do as they say, then you’re on your way. You have stepped out of that thing, that people dare not step out of, their COMFORT ZONE!

Do you want your business to be service orientated, like a building company, or maybe product based, like an MLM business opportunity, may be you like the idea of an internet home business, where you can sit around in your underwear all day.

So to conclude, when considering starting a home based business, remember, you will work harder than you ever have, but you will enjoy it, you will need to step out of your comfort zone, although, not so much, if you chose an internet home based business, with there being so many home business opportunities available, there is bound to be one that suits your needs.